Everyone who is anyone (that includes you) ought to have heard of SEO by now. SEO stands for Search Engine Optimisation, and it is, basically, the art of making search engines deliver your site address to people when they key in a query that has something to do with the product or service you sell. That, alone, is answer enough to the question “why is SEO important for your website?” Without it, you simply don’t stand a chance.
People encountering SEO for the first time would do well to consider the concept of the Internet in the same way that they first considered the concept of space. The Internet is big. Really big, It is basically endless and it is absolutely rammed full of businesses and people who sell exactly the same thing as you. The Internet, then, is as big as space – only every planet, every moon, every atom, every dot is inhabited by someone trying to sell something to everyone else. Like you. Here is the most important reason of all why SEO is important for your website: you are not the only person or company in the world that sells the thing you sell. You are not even close to being the only company or person that sells what you sell. There are hundreds, probably thousands of competitors in your sector. Without SEO, there is no way that any search engine will ever find your site: and if search engines do not find your site then customers will not come to it.
It really is that simple. These days, just making something really good and building a web site to sell it is not enough. Not even slightly. You need to build a web site that has a constant stream of SEO work done on it just to make sure that your customers can even find out that you exist. So. Why is SEO important for your website? Because without it, your website would die.