It’s an important and popular fact that all shoppers follow trends. It doesn’t really matter what kicks those trends off: it could be a TV show, or a famous person, or even just a well made website. The important fact is this: that people tend to like using, and buying, things that everyone else is using and buying.
That creates a conundrum: you have to design stuff according to current trends, because you know that people will; only buy or use it if it is aligned with the mode of the moment: but you also have to look to the next trend in order not to get left behind. Modern, eye catching graphic design for web and print is a perfect case in point. You have to use it because people expect your site, and your business, to look and feel a certain way. And you’ve got to keep up with the very latest trends or you will suddenly fall out of favour.
Here’s the thing: this is the way it has always been. Before web design and print design it was badges and logos. People identify with the look of a company, and they only want to be seen to identify with the look of a company that is clearly up to the minute. Cutting edge, is the phrase so often used. Well, if you want to sell to your public you are going to have to make sure that the way your site looks, and the way all your printed stuff looks, is cutting edge. Simply put: a modern, eye catching graphic design for web and print will sell you more units because if you don’t have one, people will think you are terribly unhip and won’t buy anything at all from you. Like everything on the web, it’s a game of keep-up. You have to keep your eye on what is cool and make sure your graphic design for web and print matches it.
: Graphic Design